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.Management Sciences
Category: Markets, Efficiency And The Public Interest
Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
A. line extension
B. brand extension
C. multibranding
D. new brands
The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
A. Rapid globalization
B. The changing world economy
C. The call for more socially responsible marketing
D. The micro-chip revolution
_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing
In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts
All of the following are commonly recognized promotion budget formal EXCEPT ?
A. the affordable method
B. the LIFO method
C. the percentage of sales method
D. the objective and task method
A child in the United States is normally exposed to all of the following values EXCEPT ?
A. achievement ans success
B. activity and involvement
C. material comfort
D. collectivism
_________ describes changes in an individual’s behavior arising from experience?
A. Modeling
B. Motivation
C. Perception
D. Learning
________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?
A. Environmentalism
B. Environmental sustainability
C. Consumerism
D. Consumer accountability
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation
If PX > MCX, society gains by ?
A. raising the price of X.
B. production less X
C. Producing more X
D. Increasing the cost of producing X
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