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.Management Sciences
Category: Markets, Efficiency And The Public Interest
All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?
A. social class
B. occupation
C. lifestyle
D. personality
When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?
A. cause-related marketing
B. idea marketing
C. nonprofit marketing
D. person marketing
A person will continue to pursue an activity up to the point where ?
A. Marginal benefit equals marginal damage cost
B. marginal benefits equals marginal social cost
C. marginal benefit equals marginal private cost
D. marginal social cost equals marginal external cost
The internet evolved from a network created by ________ during the 1960s?
A. the Commerce Department
B. the Massachusetts institutes of Technology (MIT)
C. Northwestern University
D. the Defense Department
Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern
The statement everything affects everything else reflects the principle behind ?
A. efficiency analysis
B. partial equilibrium analysis
C. general equilibrium analysis
D. equity analysis
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?
A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands
________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing
A(n) _____ are computerized collections of information obtained from data sources within the company ?
A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases
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