All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

Related Mcqs:

The conclusion that free, unregulated markets will produce an efficient outcome breaks down if ?

A. households do not have perfect information B. firms are not price takers in input markets C. firms are not price takers in the output market D. all of the above...

Sellers that handle their own exports are engaged in ?

A. direct exporting B. indirect exporting C. licensing D. contract manufacturing...

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

A. Product idea B. Product image C. Product concept D. Product features...

All of the following considered to be drawbacks of local marketing EXCEPT ?

A. it can drive up manufacturing and marketing costs by reducing economies of scale B. it can create logistical problems when the company tries to meet varied requirements C. it can attract unwanted competition D. it can dilute the brand’s overall image...

A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?

A. loyalty and perseverance B. spot selling and old product rejuvenation C. high sales performance and encourage capturing new accounts D. high pressure situations and competitive reaction...