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.Management Sciences
Category: Markets, Efficiency And The Public Interest
Coginitive dissonance occurs in which stage of the buyer decision process model ?
A. Need recognition
B. Information search
C. Evaluation of alternative
D. Postpurchase behaviour
Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?
A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
A. Licensed brands
B. Manufacturer’s brand
C. Private brand
D. Co-brand
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?
A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing
An example of public good is ?
A. a beautifully landscaped lawn.
B. preservation of wetlands
C. a public utility.
D. a book
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis
A __________ is a brand created and owned by a reseller of a product of service ?
A. licensed brand
B. manufacturer’s brand private brand
C. private brand
D. co-brand
The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?
A. interstate commerce
B. marketing ethics
C. unfair and deceptive acts or practices
D. competitive advertising of objective product benefits
________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming
All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?
A. social class
B. occupation
C. lifestyle
D. personality
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