Search
.Management Sciences
Category: Markets, Efficiency And The Public Interest
________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?
A. Environmentalism
B. Environmental sustainability
C. Consumerism
D. Consumer accountability
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation
If PX > MCX, society gains by ?
A. raising the price of X.
B. production less X
C. Producing more X
D. Increasing the cost of producing X
In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?
A. Slice of life
B. Lifestyle
C. Mood or imagery
D. Personality symbol
A price reduction to buyers who buy in large volumes is called a(n) ?
A. quantity discount
B. cash discount
C. seasonal discount
D. trade discount
Wal-Mart owned Sam’s club is an example of a retail called a(n) ?
A. factory outlet
B. super specialty store
C. seconds store
D. warehouse club
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival
The type of salesforce structure in which the sales force sells along product lines is called a ?
A. territorial salesforce
B. product salesforce
C. customer salesforce
D. retail salesforce
All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?
A. territorial sales force structure
B. pychographic trait sales force structure
C. product sales force structure
D. customer sales force structure
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
A. Selective sponsorship
B. Probing
C. focus group interviewing
D. the Delphi method
Recent Comments