In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

Related Mcqs:

Coginitive dissonance occurs in which stage of the buyer decision process model ?

A. Need recognition B. Information search C. Evaluation of alternative D. Postpurchase behaviour...

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called?

A. custom products B. specialty products C. convenience products D. shopping products...

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?

A. group B. bi-variant population C. sample D. market target...

A __________ is a brand created and owned by a reseller of a product of service ?

A. licensed brand B. manufacturer’s brand private brand C. private brand D. co-brand...

If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?

A. Protectionism B. exchange controls C. exchange facilitators D. nontariff trade barriers...