The type of salesforce structure in which the sales force sells along product lines is called a ?

Related Mcqs:

______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ?

A. Deceptive promotion B. Deceptive packaging C. Deceptive pricing D. Deceptive cost structure...

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

A. Product idea B. Product image C. Product concept D. Product features...

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

A. Innovative marketing B. Consumer-oriented marketing C. Value marketing D. Societal marketing...

The purpose of strategic planning is to find ways in which the company can best ?

A. overcome losses B. use its strengths to take advantage of attractive opportunities in the environment C. avoid paying taxes D. avoid the expense of costly research and development while still getting the benefits...

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

A. They did not investigate pricing correctly and priced the product too high B. They did not investigate dealer reaction and had inadequate distribution C. They defined their marketing research problem too narrowly D. They failed to account for the Pepsi Challenge taste test in their marketing efforts...