If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

Related Mcqs:

A child in the United States is normally exposed to all of the following values EXCEPT ?

A. achievement ans success B. activity and involvement C. material comfort D. collectivism...

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

A. Mass marketing B. Market segmentation C. Market targeting D. Market positioning...

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

A. Target market decisions B. Produced assortment and services decisions C. Pricing decisions D. Promotion decisions...

Today advertising captures about ________ percent of total promotion spending?

A. 15 B. 23 C. 29 D. 33...

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

A. push strategy B. pull strategy C. blocking strategy D. integrated strategy...