A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Marketing Mcqs
Many countries have ________ industries to create greater competition and growth opportunities.
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Information can be produced and marketed as a ___________?
A. Product
b. Show
C. Reality
D. Service
Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
