Marketing Mcqs

Marketing management is ____________?

A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

Customers are showing greater price sensitivity in their search for ___________.

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Rising promotion costs and shrinking profit margins are the result of ___________.

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

Information can be produced and marketed as a ___________?

Marketers often use the term ___________ to cover various groupings of customers.

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

Marketing management is ____________?