Marketing Mcqs

A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above

In __________more customers would like to buy the product than can be satisfied.

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A Marketer is someone seeking a response from another party, called the __________.

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Global marketers must decide ___________.

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Good marketing is no accident, but a result of careful planning and __________?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?