Marketing Mcqs

Marketing management is ____________?

A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Rising promotion costs and shrinking profit margins are the result of ___________.

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

Information can be produced and marketed as a ___________?

Marketers often use the term ___________ to cover various groupings of customers.

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

Marketing management is ____________?

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.