__________ goods constitute the bulk of most countries’ production and marketing efforts.

Related Mcqs:

Marketers often use the term ___________ to cover various groupings of customers.

A. People B. Buying power C. Demographic segment D. Market...

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets...

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image B. Distribution C. Promotion D. Price...

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A. Product B. Marketing C. Production D. Selling...

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A. Production Concept B. Selling Concept C. Marketing Concept D. Buying Concept...