In the course of converting to a marketing orientation, a company faces three hurdles _______.

Related Mcqs:

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,...

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image B. Distribution C. Promotion D. Price...

Global marketers must decide ___________.

A. Which countries to enter B. How to adapt their product and service features to each country C. How to price their products in different countries D. All of the above...

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A. Production Concept B. Selling Concept C. Marketing Concept D. Buying Concept...

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...