Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Related Mcqs:

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,...

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition...

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability...

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...