A. limitless in utility
B. non-rival in consumption
C. congestible in consumption
D. non-excludable
Markets, Efficiency And The Public Interest
_______ is quoted as saying that everyone lives by selling something?
A. Bill Gates
B. Robert Louis Stevenson
C. Arthur Miller
D. Henry Ford
A _____ is a good offered either free or at low cost as an incentive to buy a product ?
A. patronage reward
B. spiff
C. price pack
D. premium
________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?
A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning
The last stage in the selling process in the __________ stage?
A. Approach
B. handling objections
C. closing
D. follow-up
If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
According to Engel’s law as income rises ?
A. The percentage spent on food rises
B. The percentage spent on housing increases
C. The percentage spent on other categories increase
D. The percentage spent on savings remains constant
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands
The total number of item that the company carries within its product lines refers to the ________ of the product mix?
A. width
B. depth
C. length
D. consistency
The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
A. Pareto goods
B. public goods
C. private goods
D. free goods
