A. it can drive up manufacturing and marketing costs by reducing economies of scale
B. it can create logistical problems when the company tries to meet varied requirements
C. it can attract unwanted competition
D. it can dilute the brand’s overall image
Markets, Efficiency And The Public Interest
When producers, wholesalers, and retailers act as a unified system they comprise a ?
A. conventional marketing system
B. power-based marketing system
C. horizontal marketing system
D. vertical marketing system
Rolls Royce uses which of the following distribution formats ?
A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Open distribution
All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
A. marketing provides a guiding philosophy
B. marketing is the only discipline that can provide a formal structure for the planning effort
C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities
D. within individual business units marketing designs strategies for reaching the unit’s objectives
The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?
A. discount
B. allowance
C. premium
D. rebate
The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
A. facilitator
B. referent actor
C. opinion leader
D. social role player
The first modern environmental movement in the United States began in the ?
A. 1940s
B. 1950s
C. 1960s and 1970s
D. mid-1980s
Private goods are ?
A. non-rival in consumption and their benefits are nonexcludable:
B. rival in consumption and their benefits are excludable
C. rival in consumption and their benefits are non-excludable
D. non-rival in consumption and their benefits excludable
Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
A. wife
B. husband
C. teenage children
D. grandparent
The biggest of greatest amount of involvement in a foreign market comes through which of the following ?
A. Exporting
B. Joint venturing
C. Licensing
D. Direct investment
