When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

Related Mcqs:

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

A. social class B. occupation C. lifestyle D. personality...

The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations ?

A. modified rebuy B. new task buying C. straight rebuy D. indirect rebuy...

Today advertising captures about ________ percent of total promotion spending?

A. 15 B. 23 C. 29 D. 33...

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

A. Good-value strategy B. Premium strategy C. Overcharging strategy D. Snob strategy...

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

A. market penetrations B. market development C. product development D. diversification...