According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

Related Mcqs:

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

A. Key-size approach B. work-load appraoch C. product-need appraoch D. call-service appraoch...

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

A. Product differentiation B. Market segmentation C. Market targeting D. Market positioning...

The most logical budget setting method is found in the list below. Which is it ?

A. Affordable method B. Percentage of sales method C. Competitive parity method D. Objective and task method...

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

A. Marketing strategy B. Marketing control C. Marketing analysis D. Marketing implementation...

According to Engel’s law as income rises ?

A. The percentage spent on food rises B. The percentage spent on housing increases C. The percentage spent on other categories increase D. The percentage spent on savings remains constant...