If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

Related Mcqs:

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

A. Exporting B. Joint venturing C. Licensing D. Direct investment...

_______ is the general term for a buying and selling process that is supported by electronic means?

A. Internet commerce B. Web commerce C. Computer commerce D. Electronic commerce...

The course of a product’s sales and profits over its lifetime is called ?

A. the sales chart B. the dynamic growth curve C. the adoption cycle D. the adoption cycle E. the product life cycle...

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

A. decline stage B. introduction stage C. growth stage D. maturity stage...

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

A. retailer B. wholesaler C. distribution channel D. logistics...