The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

Related Mcqs:

The internet evolved from a network created by ________ during the 1960s?

A. the Commerce Department B. the Massachusetts institutes of Technology (MIT) C. Northwestern University D. the Defense Department...

_______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call?

A. Prospecting B. Preapproach C. Approach D. Handling objections...

One of the most common problems with using internal database information is that ?

A. since it was probably collected for some other purpose it may be incomplete or wrong B. it is usually expensive to retrieve C. top executives are usually unwilling to relinquish data therefore the data has limits D. the data is almost always unsecured and therefore, suspect as to reliability...

According to Engel’s law as income rises ?

A. The percentage spent on food rises B. The percentage spent on housing increases C. The percentage spent on other categories increase D. The percentage spent on savings remains constant...

The type of salesforce structure in which the sales force sells along product lines is called a ?

A. territorial salesforce B. product salesforce C. customer salesforce D. retail salesforce...