The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation

Leave a Reply

Your email address will not be published. Required fields are marked *