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.Management Sciences
Category: Markets, Efficiency And The Public Interest
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
A. Intangibility
B. Inseparability
C. Variability
D. Perishability
The government increase the minimum wage. The National Association of Fast Food Restaurants hires you to determine the impact that this higher minimum wage will have on it industry. This is an example of ?
A. industry equilibrium analysis
B. specific equilibrium analysis
C. partial equilibrium analysis
D. general equilibrium analysis
The purpose of strategic planning is to find ways in which the company can best ?
A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits
_______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call?
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections
Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?
A. idea
B. demand
C. product
D. service
One of the most common problems with using internal database information is that ?
A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability
The fact that services cannot be stored for later use or sale is evidence of their ?
A. intangibility
B. inseparability
C. variability
D. perishability
Setting call objectives is done during which of the following stages of the selling process?
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections
The goal of the marketing logistics system should be to provide ?
A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support
Joining with foreign companies to produce or market products and services is called ?
A. direct exporting
B. indirect exporting
C. licensing
D. joint venturing
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