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.Management Sciences
Category: Markets, Efficiency And The Public Interest
One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?
A. group
B. bi-variant population
C. sample
D. market target
A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?
A. loyalty and perseverance
B. spot selling and old product rejuvenation
C. high sales performance and encourage capturing new accounts
D. high pressure situations and competitive reaction
________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?
A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets
The primary reason that many companies work to become the low cost producers in their industry is because ?
A. they can generate more advertising
B. they can please top management
C. they can gain tax advantages
D. they can set lower prices that that result in greater sales and profits
The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?
A. The coase theorem
B. Arrow’s impossibility theorem
C. the drop -in-the bucket problem.
the free rider problem
When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?
A. barter
B. buy-back
C. counterpurchase
D. like-value-exchange
The practice of going after a large share of a smaller market or subsets of a few markets is called ?
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbo marketing
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?
A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure
Externalities are a problem only if ?
A. decision makers do not take them into account
B. all firms are perfectly competitive
C. the externalities are negative
D. all firms are monopolistic
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