________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

Related Mcqs:

imperfect competition occurs ?

A. When firms are not profit maximisers B. When firms have some control over price and competition C. When the consumption of the good involves an external benefit D. Whenever firms are losing money....

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

A. Mass marketing B. Market segmentation C. Market targeting D. Market positioning...

Which of the following is NOT one of the five stages of the buyers decision process?

A. need recognition B. brand identification C. information search D. purchase decision...

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

A. demand B. basic staple C. product D. service...

According to Engel’s law as income rises ?

A. The percentage spent on food rises B. The percentage spent on housing increases C. The percentage spent on other categories increase D. The percentage spent on savings remains constant...