The practice of going after a large share of a smaller market or subsets of a few markets is called ?

Related Mcqs:

If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?

A. non-rivalry B. the free-rider problem C. the Coase theorem D. the fallacy of composition...

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?

A. marketing strategy B. marketing control C. marketing analysis D. marketing implementation...

________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?

A. Environmentalism B. Environmental sustainability C. Consumerism D. Consumer accountability...

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

A. Target market decisions B. Produced assortment and services decisions C. Pricing decisions D. Promotion decisions...

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

A. master salespersons B. sales assistants C. technical support persons D. telemarketers...