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.Management Sciences
Category: Markets, Efficiency And The Public Interest
A company faces several major decisions in international marketing the first of these decisions is often ?
A. deciding whether to go international
B. looking at the global marketing environment
C. deciding which markets to enter
D. deciding how to enter markets
A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?
A. creative selling
B. high pressure telling
C. detail selling
D. hard core selling
If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?
A. Protectionism
B. exchange controls
C. exchange facilitators
D. nontariff trade barriers
The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations ?
A. modified rebuy
B. new task buying
C. straight rebuy
D. indirect rebuy
Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?
A. IBM
B. Xerox
C. Kodak
D. Universal Studios
__________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing
Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?
A. Territorial sales force
B. Product sales force
C. Customer sales force
D. Hybrid sales force
The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?
A. decline stage
B. introduction stage
C. growth stage
D. maturity stage
Conflicts between different levels of the same channel of distribution are referred to as ?
A. horizontal conflicts
B. vertical conflicts
C. layer-based conflicts
D. parallel conflicts
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