_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

Related Mcqs:

Setting call objectives is done during which of the following stages of the selling process?

A. Prospecting B. Preapproach C. Approach D. Handling objections...

Which of the following is NOT one of the five stages of the buyers decision process?

A. need recognition B. brand identification C. information search D. purchase decision...

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

A. decline stage B. introduction stage C. growth stage D. maturity stage...

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

A. decline stage B. introduction stage C. growth stage D. maturity stage...

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?

A. Licensed brands B. Manufacturer’s brand C. Private brand D. Co-brand...