Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

Related Mcqs:

Externalities are a problem only if ?

A. decision makers do not take them into account B. all firms are perfectly competitive C. the externalities are negative D. all firms are monopolistic...

________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?

A. Optional-product pricing B. Captive-product pricing C. Product line pricing D. By-product pricing...

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

A. Selective sponsorship B. Probing C. focus group interviewing D. the Delphi method...

Yahoo, Infoseek, and Baido are all called ?

A. browsers B. Webcasters C. search engines D. software...

Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

A. Hispanics and Asians B. African Americans C. Western Europeans D. Middle Eastern...