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.Management Sciences
Category: Markets, Efficiency And The Public Interest
The course of a product’s sales and profits over its lifetime is called ?
A. the sales chart
B. the dynamic growth curve
C. the adoption cycle
D. the adoption cycle
E. the product life cycle
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method
It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
A. actionable
B. substantial
C. differentiable
D. measurable
Which of the following is NOT one of the five stages of the buyers decision process?
A. need recognition
B. brand identification
C. information search
D. purchase decision
Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?
A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation
The conclusion that free, unregulated markets will produce an efficient outcome breaks down if ?
A. households do not have perfect information
B. firms are not price takers in input markets
C. firms are not price takers in the output market
D. all of the above
If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?
A. Product idea
B. Product image
C. Product concept
D. Product features
All of the following are criticisms leveled against marketing by critics EXCEPT ?
A. harming consumers through high prices
B. harming consumers through deceptive practices
C. harming consumers through high-pressure selling
D. harming consumers through too many product choices
If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?
A. non-rivalry
B. the free-rider problem
C. the Coase theorem
D. the fallacy of composition
If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy
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