Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

Related Mcqs:

If one person’s enjoyment of the benefits of a good does not interfere with another’s consumption of it, the good is said to be ?

A. limitless in utility B. non-rival in consumption C. congestible in consumption D. non-excludable...

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

A. Mass marketing B. Market segmentation C. Market targeting D. Market positioning...

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

A. Concept development and testing B. Marketing strategy C. Business analysis D. Product development...

Today advertising captures about ________ percent of total promotion spending?

A. 15 B. 23 C. 29 D. 33...

All of the following factors can affect the attractiveness of a market segment EXCEPT ?

A. the presence of many strong and aggressive competitors B. the likelihood of government monitoring C. actual or potential substitute products D. the power of buyers in the segments...