R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

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The typical method of retail operation used by supermarkets and catalog showrooms is called ?

A. self-service retailing B. limited-service retailing C. full-service retailing D. service merchandiser...

_______ factors are the most popular bases for segmenting customer groups?

A. Geographic B. Demographic C. Psychographic D. Behavioral...

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

A. demand B. basic staple C. product D. service...

All of the following considered to be drawbacks of local marketing EXCEPT ?

A. it can drive up manufacturing and marketing costs by reducing economies of scale B. it can create logistical problems when the company tries to meet varied requirements C. it can attract unwanted competition D. it can dilute the brand’s overall image...

All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?

A. marketing provides a guiding philosophy B. marketing is the only discipline that can provide a formal structure for the planning effort C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities D. within individual business units marketing designs strategies for reaching the unit’s objectives...