All of the following considered to be drawbacks of local marketing EXCEPT ?

Related Mcqs:

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

A. line extension B. brand extension C. multibranding D. new brands...

Drop shippers perform which of the following functions ?

A. Assumes title and ships coal, lumber or heavy equipment to a buyer B. Stocks the bread rack in a grocery store C. Maintains, owns and stocks a CD display in a grocery store D. Sells jewelry out of a catalog...

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

A. Rapid globalization B. The changing world economy C. The call for more socially responsible marketing D. The micro-chip revolution...

A _____ is a good offered either free or at low cost as an incentive to buy a product ?

A. patronage reward B. spiff C. price pack D. premium...

In a example discussed in your text Johnson & Johnson’s recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy ?

A. The marketing concept B. The product concept C. The selling concept D. The societal marketing concept...