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.Management Sciences
A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation
Related Mcqs:
- The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
- A. Pareto goods B. public goods C. private goods D. free goods...
- Drop shippers perform which of the following functions ?
- A. Assumes title and ships coal, lumber or heavy equipment to a buyer B. Stocks the bread rack in a grocery store C. Maintains, owns and stocks a CD display in a grocery store D. Sells jewelry out of a catalog...
- All of the following are commonly recognized promotion budget formal EXCEPT ?
- A. the affordable method B. the LIFO method C. the percentage of sales method D. the objective and task method...
- All of the following considered to be drawbacks of local marketing EXCEPT ?
- A. it can drive up manufacturing and marketing costs by reducing economies of scale B. it can create logistical problems when the company tries to meet varied requirements C. it can attract unwanted competition D. it can dilute the brand’s overall image...
- In a example discussed in your text Johnson & Johnson’s recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy ?
- A. The marketing concept B. The product concept C. The selling concept D. The societal marketing concept...
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