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.Management Sciences
Category: Markets, Efficiency And The Public Interest
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?
A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing
An example of public good is ?
A. a beautifully landscaped lawn.
B. preservation of wetlands
C. a public utility.
D. a book
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis
A __________ is a brand created and owned by a reseller of a product of service ?
A. licensed brand
B. manufacturer’s brand private brand
C. private brand
D. co-brand
The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?
A. interstate commerce
B. marketing ethics
C. unfair and deceptive acts or practices
D. competitive advertising of objective product benefits
________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming
All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?
A. social class
B. occupation
C. lifestyle
D. personality
When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?
A. cause-related marketing
B. idea marketing
C. nonprofit marketing
D. person marketing
A person will continue to pursue an activity up to the point where ?
A. Marginal benefit equals marginal damage cost
B. marginal benefits equals marginal social cost
C. marginal benefit equals marginal private cost
D. marginal social cost equals marginal external cost
The internet evolved from a network created by ________ during the 1960s?
A. the Commerce Department
B. the Massachusetts institutes of Technology (MIT)
C. Northwestern University
D. the Defense Department
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