The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?

Related Mcqs:

imperfect competition occurs ?

A. When firms are not profit maximisers B. When firms have some control over price and competition C. When the consumption of the good involves an external benefit D. Whenever firms are losing money....

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

A. Affordable method B. Percentage of Sales method C. Competitive parity method D. Objective and task method...

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

A. micro marketing B. niche marketing C. mass marketing D. segment marketing...

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

A. Innovative marketing B. Consumer-oriented marketing C. Value marketing D. Societal marketing...

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

A. market penetrations B. market development C. product development D. diversification...