All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?

Markets, Efficiency And The Public Interest 06/10/2020

A. marketing provides a guiding philosophy
B. marketing is the only discipline that can provide a formal structure for the planning effort
C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities
D. within individual business units marketing designs strategies for reaching the unit’s objectives

Related Mcqs:

    imperfect competition occurs ?
    A. When firms are not profit maximisers B. When firms have some control over price and competition C. When the consumption of the good involves an external benefit D. Whenever firms are losing money....
    Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?
    A. Affordable method B. Percentage of Sales method C. Competitive parity method D. Objective and task method...
    A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?
    A. micro marketing B. niche marketing C. mass marketing D. segment marketing...
    All of the following considered to be drawbacks of local marketing EXCEPT ?
    A. it can drive up manufacturing and marketing costs by reducing economies of scale B. it can create logistical problems when the company tries to meet varied requirements C. it can attract unwanted competition D. it can dilute the brand’s overall image...
    All of the following are thought to be sources of new product ideas EXCEPT ?
    A. internal sources B. customers C. competitors D. the local library...

Leave a Reply

Your email address will not be published. Required fields are marked *