All of the following are thought to be sources of new product ideas EXCEPT ?

Related Mcqs:

If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?

A. non-rivalry B. the free-rider problem C. the Coase theorem D. the fallacy of composition...

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

A. actionable B. substantial C. differentiable D. measurable...

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

A. Concept development and testing B. Marketing strategy C. Business analysis D. Product development...

Today advertising captures about ________ percent of total promotion spending?

A. 15 B. 23 C. 29 D. 33...

All of the following factors can affect the attractiveness of a market segment EXCEPT ?

A. the presence of many strong and aggressive competitors B. the likelihood of government monitoring C. actual or potential substitute products D. the power of buyers in the segments...