If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

Related Mcqs:

imperfect competition occurs ?

A. When firms are not profit maximisers B. When firms have some control over price and competition C. When the consumption of the good involves an external benefit D. Whenever firms are losing money....

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

A. Affordable method B. Percentage of Sales method C. Competitive parity method D. Objective and task method...

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

A. micro marketing B. niche marketing C. mass marketing D. segment marketing...

All of the following considered to be drawbacks of local marketing EXCEPT ?

A. it can drive up manufacturing and marketing costs by reducing economies of scale B. it can create logistical problems when the company tries to meet varied requirements C. it can attract unwanted competition D. it can dilute the brand’s overall image...

All of the following are thought to be sources of new product ideas EXCEPT ?

A. internal sources B. customers C. competitors D. the local library...