___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

Related Mcqs:

The type of sales presentation approach that requires good listening and problem-solving skills is the ?

A. canned approach B. formula appraoch C. need-satisfaction approach D. critical-thinking approach...

When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?

A. quota B. barrier C. tariff D. embargo...

Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?

A. Affordable method B. Percentage of Sales method C. Competitive parity method D. Objective and task method...

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A. facilitator B. referent actor C. opinion leader D. social role player...

If a consumer describes a car as being the most economical car on the market than this descriptor is a?

A. rule B. attitude C. belief D. cute...