Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?

Related Mcqs:

imperfect competition occurs ?

A. When firms are not profit maximisers B. When firms have some control over price and competition C. When the consumption of the good involves an external benefit D. Whenever firms are losing money....

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

A. line extension B. brand extension C. multibranding D. new brands...

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

A. micro marketing B. niche marketing C. mass marketing D. segment marketing...

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

A. Rapid globalization B. The changing world economy C. The call for more socially responsible marketing D. The micro-chip revolution...

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

A. master salespersons B. sales assistants C. technical support persons D. telemarketers...