Search
.Management Sciences
Category: Markets, Efficiency And The Public Interest
In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
A. meaningful
B. distinctive
C. believable
D. remembered
___________ have contractual authority to sell a manufacturer’s entire output?
A. Selling agents
B. Rack jobbers
C. Manufacturer’s agents
D. Purchasing agents
If one person’s enjoyment of the benefits of a good does not interfere with another’s consumption of it, the good is said to be ?
A. limitless in utility
B. non-rival in consumption
C. congestible in consumption
D. non-excludable
_______ is quoted as saying that everyone lives by selling something?
A. Bill Gates
B. Robert Louis Stevenson
C. Arthur Miller
D. Henry Ford
A _____ is a good offered either free or at low cost as an incentive to buy a product ?
A. patronage reward
B. spiff
C. price pack
D. premium
________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?
A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning
The last stage in the selling process in the __________ stage?
A. Approach
B. handling objections
C. closing
D. follow-up
If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
According to Engel’s law as income rises ?
A. The percentage spent on food rises
B. The percentage spent on housing increases
C. The percentage spent on other categories increase
D. The percentage spent on savings remains constant
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands
Recent Comments