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.Management Sciences
Category: Markets, Efficiency And The Public Interest
If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
According to Engel’s law as income rises ?
A. The percentage spent on food rises
B. The percentage spent on housing increases
C. The percentage spent on other categories increase
D. The percentage spent on savings remains constant
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands
The total number of item that the company carries within its product lines refers to the ________ of the product mix?
A. width
B. depth
C. length
D. consistency
The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
A. Pareto goods
B. public goods
C. private goods
D. free goods
successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?
A. marketing strategy
B. marketing control
C. marketing analysis
D. marketing implementation
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?
A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases
The advantages of audience selectivity no ad competition and personalization apply to which type of media ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
_________ are products bought by individuals and organizations for further processing or for use in conducting a business?
A. Consumer products
B. Services
C. Industrial products
D. Specialty products
Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A. market oriented
B. a statement of religion
C. motivating
D. based on distinctive competencies
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