If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?

Related Mcqs:

The total number of item that the company carries within its product lines refers to the ________ of the product mix?

A. width B. depth C. length D. consistency...

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

A. Affordable method B. Percentage of Sales method C. Competitive parity method D. Objective and task method...

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

A. Product idea B. Product image C. Product concept D. Product features...

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

A. demand B. basic staple C. product D. service...

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Product extensions B. Line extensions C. Brand extensions D. New brands...