The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

Related Mcqs:

Private goods are ?

A. non-rival in consumption and their benefits are nonexcludable: B. rival in consumption and their benefits are excludable C. rival in consumption and their benefits are non-excludable D. non-rival in consumption and their benefits excludable...

A child in the United States is normally exposed to all of the following values EXCEPT ?

A. achievement ans success B. activity and involvement C. material comfort D. collectivism...

Which of the following is NOT one of the five stages of the buyers decision process?

A. need recognition B. brand identification C. information search D. purchase decision...

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

A. Psychographics B. Personality C. Demographics D. Lifestyle...

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A. internal marketing B. service-profit chains C. interactive marketing D. service differentiation...