A _____ is a good offered either free or at low cost as an incentive to buy a product ?

Related Mcqs:

If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?

A. non-rivalry B. the free-rider problem C. the Coase theorem D. the fallacy of composition...

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

A. actionable B. substantial C. differentiable D. measurable...

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

A. Concept development and testing B. Marketing strategy C. Business analysis D. Product development...

Today advertising captures about ________ percent of total promotion spending?

A. 15 B. 23 C. 29 D. 33...

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

A. market penetrations B. market development C. product development D. diversification...