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.Management Sciences
Category: Markets, Efficiency And The Public Interest
All of the following factors can affect the attractiveness of a market segment EXCEPT ?
A. the presence of many strong and aggressive competitors
B. the likelihood of government monitoring
C. actual or potential substitute products
D. the power of buyers in the segments
________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?
A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning
_______ factors are the most popular bases for segmenting customer groups?
A. Geographic
B. Demographic
C. Psychographic
D. Behavioral
The typical method of retail operation used by supermarkets and catalog showrooms is called ?
A. self-service retailing
B. limited-service retailing
C. full-service retailing
D. service merchandiser
In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?
A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch
If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?
A. retailer
B. wholesaler
C. distribution channel
D. logistics
Sellers that handle their own exports are engaged in ?
A. direct exporting
B. indirect exporting
C. licensing
D. contract manufacturing
___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?
A. Duobranding
B. Line extension
C. Brand extension
D. Multibranding
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