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.Management Sciences
Category: Markets, Efficiency And The Public Interest
3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?
A. Nader’s raiders
B. The green movement
C. Governmental regulation
D. International competition
The optimal level of provision of public goods is where society total willingness to pay per unit is equal to the ?
A. variable cost of producing the good
B. average cost of producing the good
C. marginal cost of producing the good
D. total cost of producing the good
If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?
A. master salespersons
B. sales assistants
C. technical support persons
D. telemarketers
The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?
A. Geothermy
B. Demography
C. Ethnography
D. Hemos-popography
The major advantage of survey research is its ?
A. simplicity
B. structure
C. organization
D. flexibility
According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ___________ environment?
A. natural
B. demographic
C. economic
D. technological
In terms of special product life cycles a ________ is a basic and distinctive mode expression?
A. genre
B. style
C. fashion
D. fad
If a consumer describes a car as being the most economical car on the market than this descriptor is a?
A. rule
B. attitude
C. belief
D. cute
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. market penetrations
B. market development
C. product development
D. diversification
The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
A. Target market decisions
B. Produced assortment and services decisions
C. Pricing decisions
D. Promotion decisions
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