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.Management Sciences
Category: Markets, Efficiency And The Public Interest
The total number of item that the company carries within its product lines refers to the ________ of the product mix?
A. width
B. depth
C. length
D. consistency
The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
A. Pareto goods
B. public goods
C. private goods
D. free goods
successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?
A. marketing strategy
B. marketing control
C. marketing analysis
D. marketing implementation
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?
A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases
The advantages of audience selectivity no ad competition and personalization apply to which type of media ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
_________ are products bought by individuals and organizations for further processing or for use in conducting a business?
A. Consumer products
B. Services
C. Industrial products
D. Specialty products
Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A. market oriented
B. a statement of religion
C. motivating
D. based on distinctive competencies
_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?
A. The promotion mix
B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics
When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?
A. quota
B. barrier
C. tariff
D. embargo
_______ is the general term for a buying and selling process that is supported by electronic means?
A. Internet commerce
B. Web commerce
C. Computer commerce
D. Electronic commerce
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