Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

Related Mcqs:

The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?

A. Pareto goods B. public goods C. private goods D. free goods...

Drop shippers perform which of the following functions ?

A. Assumes title and ships coal, lumber or heavy equipment to a buyer B. Stocks the bread rack in a grocery store C. Maintains, owns and stocks a CD display in a grocery store D. Sells jewelry out of a catalog...

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

A. Duobranding B. Line extension C. Brand extension D. Multibranding...

A _____ is a good offered either free or at low cost as an incentive to buy a product ?

A. patronage reward B. spiff C. price pack D. premium...

All of the following are thought to be sources of new product ideas EXCEPT ?

A. internal sources B. customers C. competitors D. the local library...