The course of a product’s sales and profits over its lifetime is called ?

Related Mcqs:

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

A. Marketing intelligence B. Marketing research C. Customer profiles D. Internal databases...

________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?

A. Environmentalism B. Environmental sustainability C. Consumerism D. Consumer accountability...

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?

A. group B. bi-variant population C. sample D. market target...

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

A. Intangibility B. Inseparability C. Variability D. Perishability...

If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?

A. Newspapers B. Television C. Direct Mail D. Radio...