Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?

Related Mcqs:

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

A. Exporting B. Joint venturing C. Licensing D. Direct investment...

A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?

A. shopping goods store B. convenience store C. specialty store D. department store...

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

A. decline stage B. introduction stage C. growth stage D. maturity stage...

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?

A. Nader’s raiders B. The green movement C. Governmental regulation D. International competition...

All of the following factors can affect the attractiveness of a market segment EXCEPT ?

A. the presence of many strong and aggressive competitors B. the likelihood of government monitoring C. actual or potential substitute products D. the power of buyers in the segments...