If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

Related Mcqs:

The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?

A. The coase theorem B. Arrow’s impossibility theorem C. the drop -in-the bucket problem. the free rider problem...

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

A. actionable B. substantial C. differentiable D. measurable...

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

A. Psychographics B. Personality C. Demographics D. Lifestyle...

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

A. gender segmentation B. benefit segmentation C. occasion segmentation D. age and lief-cycle segmentation...

__________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?

A. Enlightened marketing B. Myopic marketing C. Fundamental marketing D. Conceptual marketing...