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.Management Sciences
A. Need recognition
B. Information search
C. Evaluation of alternative
D. Postpurchase behaviour
Related Mcqs:
- If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?
- A. non-rivalry B. the free-rider problem C. the Coase theorem D. the fallacy of composition...
- It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
- A. actionable B. substantial C. differentiable D. measurable...
- The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
- A. Target market decisions B. Produced assortment and services decisions C. Pricing decisions D. Promotion decisions...
- Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?
- A. internal marketing B. service-profit chains C. interactive marketing D. service differentiation...
- Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
- A. Hispanics and Asians B. African Americans C. Western Europeans D. Middle Eastern...
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